Bringing My Dead Bunny to life – James Foley
www.jamesfoley.com.au/books/my-dead-bunny
I have never owned a rabbit, let alone a zombified one, so when I began working on ‘My Dead Bunny’ I had no idea how to approach the character of Bunny Brad. I knew plenty about zombies, having watched all of the Walking Dead and the original Romero film Night of The Living Dead; but I didn’t know how to draw a decent rabbit (or, as this book required, an indecent one).
In addition, I wasn’t sure what illustration style would suit the book; in the first few pages I needed to show a live rabbit being electrocuted, then coming back as a zombie, and I needed to accomplish this without making the audience want to stop reading, close the book, and burn it immediately. As you would expect, it was a challenge bringing a dead bunny to life.
I always start a book by developing the main character. This inevitably involves experimenting with style at the same time. Once the main character design has settled, it informs the style of the whole book; everything else forms around it.
I read the first draft for ‘My Dead Bunny’ and was instantly hooked. Then I was perplexed. How would I draw Bunny Brad? I realised I needed to answer three questions:
- How ‘undead’ would he be? (i.e. would Bunny Brad still look relatively alive, or would he look obviously undead?)
- How much sentience would he have? (i.e. would Bunny Brad appear to be conscious of his actions and intentionally evil, or would he be acting out of unconscious zombie impulses?)
- How real would he look? (i.e. would Bunny Brad have realistic proportions, or would he appear more cartoony?)
I wrote these three questions down in my sketchbook, and tried a few drawings.
The brain worm was there from the start, as was the idea to have Bunny Brad appear at the narrator’s bedroom door casting a long shadow. But that’s about all in these sketches that looks familiar.
At this point I realised I needed to look at reference photos of actual rabbits, so that I could clarify what features I needed to include. I soon found another challenge; how could I take a rabbit’s features and zombify them? Rabbits look very alert, anxious and cuddly, whereas zombies need to look slow, dim-witted and creepy. How could I draw a zombified rabbit and still have it seem like a rabbit?
I tried many many options over many many months. Here are some of those designs.
The publishers (god bless them) were very patient and supportive, rejecting options that were too cute and/or not strong enough. After many rejected character designs I was feeling very frustrated, so I sat on my studio floor with a big sheet of paper and a sharpie, and drew some ridiculous zombie rabbits that I thought the publisher would hate. ‘Let’s see what they think of these!’ I thought. I sent the sketches off with a devilish glint in my eye.
The publisher emailed me back almost immediately. ‘We love them!’ they said. ‘More of these, please!’
I felt surprised, then relieved. The character had finally clicked, and so had the style. Bunny Brad shifted a bit from that sketch to the final version, but he was basically there, and the rest of the book flowed quite easily once he was in place.

LEFT: a colour test version of the rough sketch in the previous image;
RIGHT: final version from the cover of the book
It’s always the case that I spend at least half of the creative process experimenting and planning. Quite often there’s a point where it seems like it’s never going to work – that the character is never going to settle and the book won’t go anywhere. I’m so glad Bunny Brad eventually turned up! He’s been a heap of fun to work with (if a bit nibbly).
My Dead Bunny by Sigi Cohen and James Foley is available now from Walker Books Australia. Grab a copy now from your library or bookshop.
Reblogged this on James Foley and commented:
Here’s a post I wrote for Zac over at ‘My Best Friends Are Books’, talking about how I designed Bradley the zombie bunny.